"No" always means "No."

'I told him, 'Let go, I'm not interested, I don't want to.' This was the testimony of a rape victim in Israel.  The result was the conviction of the former Minister of Tourism for sexually assaulting the woman on two occasions. 

Men need to remember that "no" always means no, regardless of the phrasing or circumstances.  Women should be empowered to say "no" and that their decision will be respected.